Jordan 4 ‘Bred’

The Jordan 4s revered design was celebrated for so many reasons. One being its mirroring charm to its early AJ3 predecessor. Both models possess a sleek mid-cut rise and signature visible Air that shrouds the midsole ensuring each transition and swift movement on the court is cloud-like. For this rendition, the Air cushioning also transcended its way into the forefoot offering ultimate shock absorption.

However, there were also a few sleek upgrades added to the mix, with the fit championing a Durabuck-coated upper (a new synthetic leather used at the time), complemented with over-moulded polyurethane mesh panelling which offered breezy comfort to the tongue and sides.

Hatfield masterpiece also featured plastic wing eyelets for that extra dose of durability and offered consumers 18 ways in which they could lace their sneakers. This was paired with a ‘Nike Air’ gilded heel tab and Herringbone treaded outsole which provided optimal grip on those hardwood surfaces.

Once the Jordan 4s flung its Beaverton nest and landed into the mainstream, fans were issued their first preview of the sneaker in February 1989, worn by MJ during the All-Star Game. Despite missing out on the MVP spot to Bo Jackson, this was where he amassed an impressive 28-point finish.

By the end of the year (December 1989), the inaugural fit debuted in 4 signature colourways including the ‘White Cements’, ‘Black Cements’ (A.K.A ‘Breds’), ‘Fire Reds’ and Military Blues’, retailing at a stealthy $110 price tag, making them some of the most expensive Jordan’s of that time.